To hit SMS, Facebook Messenger gobbles SMS, TechCrunch

To beat SMS, Facebook Messenger eats SMS, TechCrunch

To hammer SMS, Facebook Messenger slurps SMS

Surround and conquer is Facebook’s fresh strategy for getting people to switch from SMS to Messenger. You can now read and send old-school text messages from inwards Facebook Messenger for Android.

With this near-global rollout of the SMS feature, Facebook is touting ease, as you won’t have to hop back and forward inbetween talk interfaces if your friends are split inbetween them. “There are o ther SMS clients out there. Some are fairly popular, focused on customization,” says Facebook product manager Andrea Vaccari. Apps like GO SMS Pro and QKSMS let you select special color themes and more. “B ut what we think we can provide is convenience,” Vaccari tells me.

By absorbing people’s text threads for one-stop management, then highlighting the capability to Facebook-message someone over the option to SMS them, it could ease users into the transition to all Messenger, all the time.

Facebook SMSsenger

Facebook very first integrated SMS into Messenger for Android in 2012, showcasing texts in both the default messages app and Messenger. But it dropped the feature in two thousand thirteen after powerless traction, likely in a gambit to concentrate on boosting Messenger usage. Then in February 2016, Messenger embarked testing its modern version of SMS in Messenger.

Beginning today in most countries, users can open Messenger for Android, go to their settings, select “SMS” and turn on “Default SMS App.” All your SMS conversations will then emerge in Messenger as purple threads, alongside your blue Facebook talks. You’ll still be able to receive and read SMS in other apps, including the standard Android system, but you’ll only be able to send from SMS. Standard SMS fees still apply.

Users on any platform can receive SMS sent through Messenger, and they won’t be able to tell it wasn’t sent from a standard texting app. But since Apple doesn’t provide as much plasticity for developers, iOS provides no option to switch your SMS client, and there are no plans to bring this Facebook feature to the iPhone.

Ingesting the status quo

Once you connect SMS to Messenger, you’ll be able to send Facebook Stickers as well as pictures, movies and audio as text messages. SMS can also emerge and be answered through Talk Goes, the Messenger feature that overlays talk bubbles atop other apps you’re using. However, you’ll only be able to send money, GIFs, make VoIP voice and movie calls, or use third-party apps for ride-sharing and more inwards actual Messenger threads.

“A lot of Android texting apps didn’t keep up with the evolution of messaging, so we felt like we truly had to make Messenger the best SMS client for Android,” Facebook’s head of Messenger David Marcus explains. Eventually, Facebook could highlight the fact that talking on Messenger is almost free, incurring only puny data rates, compared to the relatively expensive per-SMS fees some carriers charge.

To protect privacy, Facebook does not process your SMS or store your conversations through its servers, only on the phone. “ The data does not go to Facebook,” Vaccari says. Facebook also won’t merge your SMS threads into Messenger threads with the same person. That could cause talk timeline chaos if you’ve ever accidentally ended up Messengering and SMSing with someone at the same time.

Vaccari says Facebook might make thread merging an option down the line, but for now, “ We’re not attempting to switch how your SMS behaves. You’re just using a different client or shell.”

Still, Facebook does one little trick to favor its own threads. When you type in a name to compose a fresh message, it will surface your Facebook friends with that name above their phone number contact from your address book. This subtly shoves people to Facebook talk with friends instead of SMS them.

Related Articles

With Messenger at nine hundred million users and the Facebook-owned WhatsApp at over one billion, Facebook predominates the chat-over-data business. Outside of China where WeChat rules, there’s no serious third-party competitor. The status quo of SMS is what people slip back to. But now, they could just slide right into Messenger.

To strike SMS, Facebook Messenger munches SMS, TechCrunch

To strike SMS, Facebook Messenger gobbles SMS

Surround and conquer is Facebook’s fresh strategy for getting people to switch from SMS to Messenger. You can now read and send old-school text messages from inwards Facebook Messenger for Android.

With this near-global rollout of the SMS feature, Facebook is touting ease, as you won’t have to hop back and forward inbetween talk interfaces if your friends are split inbetween them. “There are o ther SMS clients out there. Some are fairly popular, focused on customization,” says Facebook product manager Andrea Vaccari. Apps like GO SMS Pro and QKSMS let you select special color themes and more. “B ut what we think we can provide is convenience,” Vaccari tells me.

By absorbing people’s text threads for one-stop management, then highlighting the capability to Facebook-message someone over the option to SMS them, it could ease users into the transition to all Messenger, all the time.

Facebook SMSsenger

Facebook very first integrated SMS into Messenger for Android in 2012, displaying texts in both the default messages app and Messenger. But it dropped the feature in two thousand thirteen after feeble traction, likely in a gambit to concentrate on boosting Messenger usage. Then in February 2016, Messenger commenced testing its modern version of SMS in Messenger.

Commencing today in most countries, users can open Messenger for Android, go to their settings, select “SMS” and turn on “Default SMS App.” All your SMS conversations will then emerge in Messenger as purple threads, alongside your blue Facebook talks. You’ll still be able to receive and read SMS in other apps, including the standard Android system, but you’ll only be able to send from SMS. Standard SMS fees still apply.

Users on any platform can receive SMS sent through Messenger, and they won’t be able to tell it wasn’t sent from a standard texting app. But since Apple doesn’t provide as much plasticity for developers, iOS provides no option to switch your SMS client, and there are no plans to bring this Facebook feature to the iPhone.

Ingesting the status quo

Once you connect SMS to Messenger, you’ll be able to send Facebook Stickers as well as photos, movies and audio as text messages. SMS can also show up and be answered through Talk Goes, the Messenger feature that overlays talk bubbles atop other apps you’re using. However, you’ll only be able to send money, GIFs, make VoIP voice and movie calls, or use third-party apps for ride-sharing and more inwards actual Messenger threads.

“A lot of Android texting apps didn’t keep up with the evolution of messaging, so we felt like we truly had to make Messenger the best SMS client for Android,” Facebook’s head of Messenger David Marcus explains. Eventually, Facebook could highlight the fact that talking on Messenger is almost free, incurring only puny data rates, compared to the relatively expensive per-SMS fees some carriers charge.

To protect privacy, Facebook does not process your SMS or store your conversations through its servers, only on the phone. “ The data does not go to Facebook,” Vaccari says. Facebook also won’t merge your SMS threads into Messenger threads with the same person. That could cause talk timeline chaos if you’ve ever accidentally ended up Messengering and SMSing with someone at the same time.

Vaccari says Facebook might make thread merging an option down the line, but for now, “ We’re not attempting to switch how your SMS behaves. You’re just using a different client or shell.”

Still, Facebook does one little trick to favor its own threads. When you type in a name to compose a fresh message, it will surface your Facebook friends with that name above their phone number contact from your address book. This subtly thrusts people to Facebook talk with friends instead of SMS them.

Related Articles

With Messenger at nine hundred million users and the Facebook-owned WhatsApp at over one billion, Facebook predominates the chat-over-data business. Outside of China where WeChat rules, there’s no serious third-party competitor. The status quo of SMS is what people slip back to. But now, they could just slide right into Messenger.

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