Facebook Camera Effects, Stories and Direct: how to use the Snapchat-style instruments, WIRED UK

Facebook Camera Effects, Stories and Direct: how to use the Snapchat-style tools, WIRED UK

Facebook's Snapchat-style Stories and Effects are live. Here's how to use them

Facebook users can create their own filters to add to photos using the fresh platform

  • 28 Mar 2017

Facebook is merging ever closer with Snapchat with the total roll-out of its Facebook Camera, Effects, Stories and Direct devices.

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Embarking this week on iOS and Android, Facebook’s Camera can be accessed by tapping on the camera icon in the top left corner of the Facebook app or by swiping right from News Feed. The camera is launching with effects such as masks and frames as well as interactive filters you can apply to photos and movies.

Elsewhere, Stories is coming to the main Facebook app and its launch goes after on from the release of the Day feature on Facebook Messenger. As with Snapchat, and more recently Instagram, Facebook Stories lets you share numerous photos and movies as part of a "visual collection" that sits at the top of your News Feed. These posts last for twenty four hours before they vanish, and stories won’t emerge on your Timeline or News Feed unless you post them there, too. In addition to sharing your Story, you will be able to share your photos and movies with certain friends using the Direct option.

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Facebook, again like Snapchat, has partnered with brands to create masks for upcoming movies Alien: Covenant, Despicable Me Trio, Guardians of the Galaxy Vol. Two, Power Rangers, Smurfs: The Lost Village and Wonder Woman. However, unlike Snapchat’s pre-approved set of lenses and filters, Facebook’s Camera Effects are only created by the community. People and Pages will be able to develop and submit frames that, once approved, can be used by other people with photos and movies they want to share on Facebook.

Facebook said it has added the fresh function because “the way people communicate is switching – photos and movies are being used to share more than ever.” Camera Effects will permit people to “express themselves”, whether that’s at an event or as a location filter.

ADVERTISEMENT

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The Zuckerberg-owned network has experimented with profile filters in the past. After the terrorist attacks in Paris in 2015, Facebook permitted account users to add a French flag filter to their profile pics as a way to showcase solidarity with the people killed at the Bataclan. Users were also able to add a rainbow filter to their profile pictures after the Orlando shooting at the Pulse nightclub.

Snapchat emerges to be the social network that other brands want to borrow elements from, and with around one hundred fifty million people using the app every day, it’s no wonder. This year alone, Facebook-owned Instagram launched Snapchat-style Stories that self-destruct after twenty four hours, permitting users to create ‘visual diaries’. WhatsApp, also possessed by Facebook, now lets you draw on pictures taken in the app.

ADVERTISEMENT

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When Instagram launched its Stories feature, WIRED asked both the company’s head of product Kevin Weil and the CEO Kevin Systrom about the similarity. Weil noted: “"Facebook was the very first to introduce the Feed, now tons of apps have feeds and you don’t think anything of it when another app uses a feed – it’s the same thing with hashtags. We think the Story is going to become a common format."

Weil’s boss, Instagram’s CEO and co-founder Systrom later told WIRED that many of the fresh services being launched by tech companies are “remixes”. "All of these ideas are original when you remix them and bring your own flavour,” said Systrom.

Facebook and Instagram “remix” ideas from one another, too. Instagram Stories now lets users create and stream Live movies which vanish as soon as they end. This is similar to Facebook’s Live format, however Facebook’s movies stay on the platform to be observed once the streaming has finished.

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How to use Facebook Camera

Tap on the camera icon on the top left corner of the Facebook app, or swipe right from News Feed to attempt out the fresh in-app camera.

You can choose from effects like masks, frames and interactive filters that you can apply to your photos and movies. Reactive effects let you interact with objects — like falling snow — and style effects lets you add Instagram-style filters to movies in real time.

Post photos and movies to Facebook Stories

To add any photo or movie to your story, tap on the “Your Story” icon in the Stories bar at the top of News Feed. This looks almost identical to Instagram’s Stories bar. Any profile picture with a blue ring around it features unseen posts. You can tap on the screen, or swipe, to stir to the next post in a Story.

These posts can additionally be saved to your camera roll and collective separately on your Timeline. The Stories, themselves, vanish after twenty four hours. If you only want to share stories with a select group of friends, edit the photo or movie, add filters or effects then choose the Direct share option. Your friends will be able to view it, replay it or write a reply. Once the conversation on the photo or movie finishes, the content is no longer visible in Direct.

READ NEXT

Facebook's bringing 'Stories' to the desktop – will anyone use them?

How to create filters on Facebook

Make a framework in your favourite design device. Create a PNG with a semitransparent background for each element.

Upload your art to Facebook. Arrange each element on the canvas to compose your framework

Preview how your framework will look in different sizes – either square, portrait or landscape

Add details to your framework, such as leaves for Autumn pics

ADVERTISEMENT

Submit your framework for a review, this typically takes up to a week

Once your framework has been approved and activated, people can add it to photos and movies they share on Facebook

Facebook Camera Effects, Stories and Direct: how to use the Snapchat-style instruments, WIRED UK

Facebook's Snapchat-style Stories and Effects are live. Here's how to use them

Facebook users can create their own filters to add to pictures using the fresh platform

  • 28 Mar 2017

Facebook is merging ever closer with Snapchat with the total roll-out of its Facebook Camera, Effects, Stories and Direct instruments.

ADVERTISEMENT

Embarking this week on iOS and Android, Facebook’s Camera can be accessed by tapping on the camera icon in the top left corner of the Facebook app or by swiping right from News Feed. The camera is launching with effects such as masks and frames as well as interactive filters you can apply to photos and movies.

Elsewhere, Stories is coming to the main Facebook app and its launch goes after on from the release of the Day feature on Facebook Messenger. As with Snapchat, and more recently Instagram, Facebook Stories lets you share numerous photos and movies as part of a "visual collection" that sits at the top of your News Feed. These posts last for twenty four hours before they vanish, and stories won’t emerge on your Timeline or News Feed unless you post them there, too. In addition to sharing your Story, you will be able to share your photos and movies with certain friends using the Direct option.

READ NEXT

Facebook's Safety Check is now a permanent, anxiety-inducing fixture in our lives

Facebook, again like Snapchat, has partnered with brands to create masks for upcoming movies Alien: Covenant, Despicable Me Trio, Guardians of the Galaxy Vol. Two, Power Rangers, Smurfs: The Lost Village and Wonder Woman. However, unlike Snapchat’s pre-approved set of lenses and filters, Facebook’s Camera Effects are only created by the community. People and Pages will be able to develop and submit frames that, once approved, can be used by other people with photos and movies they want to share on Facebook.

Facebook said it has added the fresh function because “the way people communicate is switching – photos and movies are being used to share more than ever.” Camera Effects will permit people to “express themselves”, whether that’s at an event or as a location filter.

ADVERTISEMENT

READ NEXT

Facebook has two billion users. Here's its plan to keep growing

The Zuckerberg-owned network has experimented with profile filters in the past. After the terrorist attacks in Paris in 2015, Facebook permitted account users to add a French flag filter to their profile photos as a way to showcase solidarity with the people killed at the Bataclan. Users were also able to add a rainbow filter to their profile pictures after the Orlando shooting at the Pulse nightclub.

Snapchat emerges to be the social network that other brands want to borrow elements from, and with around one hundred fifty million people using the app every day, it’s no wonder. This year alone, Facebook-owned Instagram launched Snapchat-style Stories that self-destruct after twenty four hours, permitting users to create ‘visual diaries’. WhatsApp, also wielded by Facebook, now lets you draw on pictures taken in the app.

ADVERTISEMENT

READ NEXT

Silicon Valley's getting raunchy on white extremists – it's about time

When Instagram launched its Stories feature, WIRED asked both the company’s head of product Kevin Weil and the CEO Kevin Systrom about the similarity. Weil noted: “"Facebook was the very first to introduce the Feed, now tons of apps have feeds and you don’t think anything of it when another app uses a feed – it’s the same thing with hashtags. We think the Story is going to become a common format."

Weil’s boss, Instagram’s CEO and co-founder Systrom later told WIRED that many of the fresh services being launched by tech companies are “remixes”. "All of these ideas are original when you remix them and bring your own flavour,” said Systrom.

Facebook and Instagram “remix” ideas from one another, too. Instagram Stories now lets users create and stream Live movies which vanish as soon as they end. This is similar to Facebook’s Live format, however Facebook’s movies stay on the platform to be observed once the streaming has finished.

READ NEXT

Facebook just morphed itself into one of TV's largest players

How to use Facebook Camera

Tap on the camera icon on the top left corner of the Facebook app, or swipe right from News Feed to attempt out the fresh in-app camera.

You can choose from effects like masks, frames and interactive filters that you can apply to your photos and movies. Reactive effects let you interact with objects — like falling snow — and style effects lets you add Instagram-style filters to movies in real time.

Post photos and movies to Facebook Stories

To add any photo or movie to your story, tap on the “Your Story” icon in the Stories bar at the top of News Feed. This looks almost identical to Instagram’s Stories bar. Any profile picture with a blue ring around it features unseen posts. You can tap on the screen, or swipe, to budge to the next post in a Story.

These posts can additionally be saved to your camera roll and collective separately on your Timeline. The Stories, themselves, vanish after twenty four hours. If you only want to share stories with a select group of friends, edit the photo or movie, add filters or effects then choose the Direct share option. Your friends will be able to view it, replay it or write a reply. Once the conversation on the photo or movie completes, the content is no longer visible in Direct.

READ NEXT

Facebook's bringing 'Stories' to the desktop – will anyone use them?

How to create filters on Facebook

Make a framework in your favourite design contraption. Create a PNG with a semitransparent background for each element.

Upload your art to Facebook. Arrange each element on the canvas to compose your framework

Preview how your framework will look in different sizes – either square, portrait or landscape

Add details to your framework, such as leaves for Autumn photos

ADVERTISEMENT

Submit your framework for a review, this typically takes up to a week

Once your framework has been approved and activated, people can add it to photos and movies they share on Facebook

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